| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A returns management platform that offers instant refunds and exchanges to improve customer retention (acquired by Loop Returns). |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Instant credit
- Return portal
- Exchange recommendations
- Green returns
- Analytics
- Automated workflows
- Refund tracking
- Ecommerce integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Instant credit increases loyalty
- Encourages exchanges over refunds
- Branded return portal
- Good analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Acquired by Loop Returns
- Custom pricing only
- Integration setup needed
- Limited standalone future
|
