| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Speech-to-text API backed by Rev's human transcription expertise, offering high-accuracy automatic transcription. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($-$$) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Speech-to-text
- Real-time streaming
- Speaker diarization
- Custom vocabulary
- Topic extraction
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High accuracy
- Human transcription option
- Custom vocabulary
- Streaming support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Higher cost than competitors
- Fewer features
- Limited language support
|
