| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and email marketing platform that helps small businesses manage contacts, track sales, and automate marketing campaigns. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$19/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Email marketing
- Pipeline management
- Tags and segments
- Automation
- eCommerce sync
- Reporting
- Score tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- eCommerce integration
- Good contact segmentation
- Email marketing included
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller user base
- Basic features
- Limited support
- Interface could improve
|
