| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Twitter-acquired newsletter platform that allowed users to create and send editorial newsletters with curated content. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Newsletter curation
- Twitter integration
- Paid subscriptions
- Analytics
- Custom domains
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Was free
- Twitter integration
- Easy curation
- Simple
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Shut down in 2023
- No longer available
- Limited features while active
|
