| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A design tool for creating interactive animations and motion graphics that run in real-time in apps and websites. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$25/editor/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Interactive animations
- State machines
- Real-time rendering
- Runtimes for all platforms
- Bones and mesh deformation
- Blend modes
- Team collaboration
- Version history
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Lightweight runtime
- Interactive animations
- Cross-platform support
- Good performance
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Smaller community
- Fewer resources
- Some features in beta
|
