| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Note-taking tool for networked thought with bidirectional links, block references, and graph database structure. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-500/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Bidirectional links
- Block references
- Graph view
- Daily notes
- Queries
- Templates
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful linking
- Graph database
- Block-level references
- Community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Steep learning curve
- Performance issues
- Basic UI
|
