| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A post-purchase experience platform offering package tracking, shipping protection, and carbon-neutral shipping for e-commerce. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (customer-paid protection)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Package tracking
- Shipping protection
- Carbon neutral shipping
- Visual tracking
- Claims management
- Analytics
- Branded experience
- Ecommerce integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free for merchants
- Customers pay for protection
- Carbon neutral option
- Beautiful tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Revenue share model
- Protection cost added to customer
- Limited analytics on free plan
- Not all carriers supported
|
