| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Runway is an AI creative suite specializing in video generation and editing. Its Gen-2 and Gen-3 models can create videos from text and images, while offering professional video editing tools powered by AI for rotoscoping, background removal, and effects. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-76/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Text-to-video
- image-to-video
- video editing
- background removal
- motion tracking
- green screen
- inpainting
- color grading
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry-leading video generation
- Professional editing tools
- Intuitive interface
- Regular model updates
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for heavy use
- Short video clips
- Quality varies
|
