| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM solution from Sage that integrates with Sage's accounting and ERP products for unified business management. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales automation
- Marketing campaigns
- Customer service
- Reporting
- Sage integration
- Mobile access
- Custom workflows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Sage integration
- Established brand
- Good for Sage users
- On-premise option
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited standalone value
- Fewer modern features
- Dependent on Sage ecosystem
|
