| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive business management software suite offering accounting, payroll, HR, and ERP solutions for businesses of all sizes. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10-$71/month (Sage Business Cloud)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Accounting
- Invoicing
- Cash flow forecasting
- Bank feeds
- Tax management
- Compliance
- Reporting
- Multi-company
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Established and trusted
- Good for compliance
- Scalable solutions
- Multi-company support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface in some products
- Complex pricing
- Support can be slow
- Feature variations by region
|
