| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An intelligent CRM for small B2B businesses that automatically fills in contact and company data from emails and social profiles. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Automatic data input
- Email tracking
- Pipeline management
- Relationship insights
- Account intelligence
- Custom dashboards
- Workflow automation
- LinkedIn sidebar
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Minimal manual data entry
- Great for B2B
- Clean interface
- Strong email integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited customization
- Not for large enterprises
- Basic marketing features
- Smaller ecosystem
|
