| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A field sales management app designed for door-to-door and outside sales teams with territory mapping and lead tracking. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$50/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Territory management
- Lead tracking
- Canvassing
- Digital contracts
- Gamification
- Weather tracking
- Reporting
- Team management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great for door-to-door sales
- Gamification
- Digital contracts
- GPS tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very niche market
- Limited traditional CRM
- Basic features
- Small company
|
