| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
SAP's customer relationship management solution that integrates with SAP's broader enterprise suite for end-to-end business processes. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales management
- Marketing automation
- Service management
- Commerce
- Customer data platform
- Analytics
- SAP integration
- Industry solutions
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep SAP ecosystem integration
- Enterprise scalability
- Industry-specific solutions
- Strong analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Extremely complex
- Very expensive
- Long implementation cycles
- Requires specialized consultants
|
