| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The world's leading enterprise resource planning software with comprehensive financial management, procurement, and analytics. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Financial accounting
- Controlling
- Treasury
- Procurement
- Real estate management
- GRC
- Analytics
- S/4HANA
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard ERP
- Comprehensive financial management
- Global compliance
- Scalable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Extremely expensive
- Very complex
- Long implementation
- Requires consultants
|
