| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
End-to-end work management platform combining project management, CRM, billing, and reporting for professional services. |
| Pricing |
Paid (Custom pricing) |
Subscription ($28-71/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Project management
- CRM
- Billing
- Time tracking
- Dashboards
- Resource planning
- Quoting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one business tool
- Good for services
- Billing included
- Dashboards
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex
- Learning curve
|
