| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An e-commerce search, merchandising, and personalization platform that improves product discovery and conversions. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $599/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Intelligent search
- Merchandising
- Product recommendations
- Insights analytics
- Visual merchandising
- Autocomplete
- Synonym management
- Redirect rules
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful merchandising
- Good search relevance
- Revenue-driving recommendations
- Good support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise-focused
- Complex setup
- Overkill for small stores
|
