| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Microsoft's enterprise content management and collaboration platform for intranets, document management, and team sites. |
| Pricing |
Paid (Custom pricing) |
Subscription (Included with M365) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Team sites
- Document libraries
- Intranets
- Workflows
- Lists
- Pages
- Search
- Power Automate
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Microsoft ecosystem
- Enterprise features
- Intranet
- Powerful
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex
- Steep learning curve
- Requires M365
- Admin heavy
|
