| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A revenue growth marketing platform now part of Constant Contact that offers CRM, marketing automation, and sales enablement. |
| Pricing |
Paid (Custom pricing) |
Subscription ($449-$1499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Marketing automation
- Email marketing
- Landing pages
- Social management
- Blog builder
- Analytics
- Sales optimizer
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Full marketing and CRM suite
- Good for agencies
- Behavioral tracking
- Affordable for agencies
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Acquired by Constant Contact
- Complex for small business
- Steep learning curve
- Platform transition uncertainty
|
