| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Shield is a LinkedIn analytics and reporting platform that helps professionals and companies track their LinkedIn content performance. It provides detailed engagement metrics and growth analytics for LinkedIn profiles. |
| Pricing |
Paid (Custom pricing) |
Paid ($8-Custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn analytics
- engagement metrics
- growth tracking
- content performance
- team dashboards
- reporting
- historical data
- post analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best LinkedIn analytics tool
- Clean dashboards
- Historical data tracking
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- LinkedIn only
- Very niche
- Limited features beyond analytics
|
