| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A feature-rich e-commerce platform offering a free enterprise plan when using Shift4 payment processing. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$229/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Free enterprise plan
- 200+ built-in features
- SEO tools
- Multi-channel selling
- Inventory management
- CRM
- Email marketing
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan with Shift4 payments
- Feature-rich
- No transaction fees
- Good SEO tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires Shift4 for free plan
- Dated interface
- Smaller app ecosystem
- Limited template designs
|
