| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual page builder for e-commerce platforms enabling teams to create custom pages without coding. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-$499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual page builder
- A/B testing
- SEO tools
- Content scheduling
- Multi-platform support
- Custom elements
- Analytics
- Team collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Works with multiple platforms
- Powerful editor
- A/B testing included
- Good team features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive higher tiers
- Can slow site speed
- Learning curve for advanced features
- Some platform limitations
|
