| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Modern project management tool for software teams with stories, epics, iterations, and developer-friendly workflows. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Stories
- Epics
- Iterations
- Milestones
- Labels
- Git integration
- API
- Automations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Developer-friendly
- Clean interface
- Good API
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Software teams only
- Limited features
- Smaller community
|
