| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A global marketplace for stock photography, illustrations, vectors, videos, and music with over 400 million assets. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$199/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Stock photos
- Videos
- Vectors
- Music
- Editorial content
- AI image generator
- Creative Flow tools
- Enterprise licensing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Massive library
- Consistent quality
- Editorial content
- AI tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Subscription required
- Some outdated content
- License complexity
|
