| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Simple Analytics provides straightforward website analytics without tracking personal data or using cookies. It focuses on simplicity and privacy while still delivering actionable traffic insights. |
| Pricing |
Paid (Custom pricing) |
Paid ($9-49/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cookie-free analytics
- privacy-focused
- goal tracking
- tweet viewer
- referral tracking
- API access
- data export
- lightweight script
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very simple to use
- Privacy compliant
- Lightweight
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very basic features
- Limited segmentation
- No real-time data
- Small team behind product
|
