| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A macOS design toolkit for creating user interfaces, websites, and icons with powerful vector editing and collaboration. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10-$25/editor/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Vector editing
- Symbols and overrides
- Prototyping
- Real-time collaboration
- Design system management
- Sketch Cloud
- Plugins
- Developer handoff
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Native macOS performance
- Clean interface
- Strong plugin ecosystem
- One-time license option
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Mac only
- Collaboration catching up to Figma
- Smaller community now
- Browser version limited
|
