| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A field sales app for wholesalers and manufacturers that digitizes order taking, customer visits, and GPS tracking. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Order management
- GPS tracking
- Visit planning
- Product catalog
- Photo capture
- Reporting
- Route tracking
- Offline mode
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for wholesale field sales
- Order taking
- GPS verification
- Offline capable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Limited CRM depth
- Basic features
- Smaller company
|
