| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Knowledge base platform that unifies information across tools with powerful search and clean editing experience. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Knowledge base
- Unified search
- Topics
- Posts
- Integrations
- Analytics
- Templates
- Verification
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unified search across tools
- Clean editor
- Good organization
- Verification
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free plan
- Documentation focused
- Fewer features
|
