| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Business messaging platform for teams with channels, direct messages, file sharing, and extensive app integrations. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-17.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Channels
- Direct messages
- Huddles
- Clips
- Apps
- Workflows
- Search
- File sharing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard
- Great integrations
- Searchable
- Workflows
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive per seat
- Can be distracting
- Message history limits
|
