| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A knowledge base tool for modern teams with AI-powered search, organized collections, and easy content creation. |
| Pricing |
Paid (Custom pricing) |
Subscription ($8-$12.50/member/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Knowledge base
- AI search
- Collections
- Templates
- Editor
- Integrations
- Verification
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean interface
- AI-powered search
- Easy to use
- Good for small teams
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited features
- Fewer integrations
- Not customer-facing
- Smaller user base
|
