| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Session recordings
- heatmaps
- event tracking
- funnel analysis
- mobile app analytics
- crash reports
- retention tables
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good mobile app support
- Always-on recording
- Affordable pricing
- Easy implementation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free tier
- Basic heatmaps
- Fewer features than enterprise tools
- Dashboard could be more intuitive
|
