| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM solution for insurance and financial services professionals offering client management and policy tracking. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Client management
- Policy tracking
- Activity management
- Reporting
- Document management
- Workflow
- Mobile access
- Commission tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Insurance industry focused
- Policy tracking
- Good for financial services
- Established product
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very dated interface
- Slow to modernize
- Complex navigation
- Limited support options
|
