| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise talent acquisition suite with ATS, CRM, and marketplace features for large-scale recruiting operations. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS
- CRM
- Marketplace
- AI matching
- Collaborative hiring
- Offer management
- Onboarding
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade
- Good marketplace
- AI matching
- Global support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex implementation
- Learning curve
- Feature-heavy
|
