| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Enterprise work execution platform combining spreadsheet familiarity with project management, automation, and collaboration. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-32/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Spreadsheet interface
- Gantt charts
- Automation
- Dashboards
- Forms
- Resource management
- Proofing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Spreadsheet familiar
- Enterprise features
- Good automation
- Reporting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Can be complex
- Spreadsheet limitations
|
