| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A loyalty and rewards platform for e-commerce brands offering points, referrals, and VIP programs. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$999/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Points program
- Referral program
- VIP tiers
- Customizable launcher
- Nudges
- Shopify POS integration
- Analytics
- Email integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to set up
- Generous free plan
- Multi-platform support
- Customizable rewards
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Advanced features locked to higher tiers
- Can slow down store
- Limited free plan analytics
- Design customization limited on lower plans
|
