| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An SMS and MMS marketing automation platform for Shopify stores now part of the Yotpo ecosystem. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$199/month + per-message) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- SMS and MMS campaigns
- Automation flows
- Segmentation
- A/B testing
- Conversation flows
- Analytics
- Subscriber collection
- Shopify integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Part of Yotpo ecosystem
- Good automation
- Affordable entry
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Per-message costs
- Shopify-focused
- Yotpo integration pressure
- Limited standalone features
|
