| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Cloud email delivery service with detailed reporting, dedicated IPs, and easy integration for transactional and marketing email. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email delivery
- Reporting
- Dedicated IPs
- Email testing
- Archive
- Webhooks
- SPF/DKIM
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy setup
- Good reporting
- Dedicated IPs available
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited marketing tools
- Basic automation
|
