| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Enterprise email delivery platform sending 40% of the world's B2C email with predictive analytics and deliverability tools. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email delivery
- Predictive analytics
- Signals
- Templates
- Webhooks
- Inline generation
- Deliverability
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Massive scale
- Predictive tools
- Good deliverability
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise focused
- Complex setup
- Limited marketing features
|
