| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A complete spend management platform for European businesses with corporate cards, invoice management, and expense claims. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Corporate cards
- Invoice management
- Expense claims
- Approval workflows
- Budgets
- Accounting automation
- Analytics
- Virtual cards
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one spend management
- Good for European companies
- Clean interface
- Real-time visibility
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Europe-focused
- Custom pricing
- Fewer US features
- Limited integrations vs US competitors
|
