| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered CRM that proactively recommends next steps for sales reps and automatically logs activities and creates contacts. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI recommendations
- Automatic logging
- Pipeline management
- Email tracking
- Voice assistant
- Reporting
- Mobile app
- Sales automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-driven proactive CRM
- Minimal data entry
- Automatic activity capture
- Voice commands
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Smaller user base
- Limited customization
- Niche approach
|
