| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A feature delivery platform combining feature flags with experimentation and data-driven release decisions. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Feature flags
- A/B testing
- Targeting
- Metrics
- SDK support
- Audit logs
- Release management
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good experimentation
- Metrics integration
- Flexible targeting
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing
- Less known than LaunchDarkly
- Learning curve
- Enterprise-focused
|
