| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free-to-use platform for creators to design and sell custom products with no upfront costs through print-on-demand. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (profit margin based)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Custom product design
- Print-on-demand
- YouTube integration
- Twitch integration
- Storefront builder
- Shipping included
- No upfront costs
- Social selling
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Completely free to use
- No inventory risk
- YouTube and Twitch integration
- Easy product creation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Lower profit margins
- Limited product quality control
- Basic storefront
- Shipping times can be long
|
