| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
SproutVideo is a video hosting platform for businesses that provides secure hosting, customizable players, and detailed analytics. It offers marketing tools like CTAs, email gates, and engagement tracking. |
| Pricing |
Paid (Custom pricing) |
Paid ($10-295/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video hosting
- customizable player
- analytics
- CTAs & email gates
- live streaming
- SEO tools
- security features
- social sharing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable hosting
- Good security features
- Customizable player
- Detailed analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller user base
- Limited editing tools
- Less known than competitors
|
