| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
SpyFu specializes in competitive intelligence for SEO and PPC by revealing competitors' keyword strategies and ad spend. It provides historical data on competitor search marketing activities. |
| Pricing |
Paid (Custom pricing) |
Paid ($39-79/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Competitor keyword research
- PPC analysis
- backlink tracking
- rank tracking
- SERP analysis
- ad history
- keyword grouping
- domain comparisons
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent competitor intelligence
- Affordable pricing
- Unlimited search results
- Historical data
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller keyword database
- Basic site audit
- Dated interface
- Limited non-US data
|
