| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free e-commerce solution from Square that syncs with Square POS for seamless online and in-person selling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$79/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Free online store
- Square POS sync
- Pickup and delivery
- Social selling
- SEO tools
- Inventory sync
- Order management
- Built-in payments
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Seamless POS integration
- Easy setup
- No monthly fees on free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited to Square payments
- Basic customization
- Transaction fees on all plans
- Fewer features than Shopify
|
