| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A financial services platform offering point-of-sale, payment processing, banking, and business management tools. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (2.6% + 10c in-person / 2.9% + 30c online) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- POS system
- Payment processing
- Invoicing
- Banking
- Payroll
- Online store
- Appointments
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to start
- Good POS hardware
- Integrated ecosystem
- Transparent pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Per-transaction fees
- Limited customization
- Account stability concerns
- Customer support varies
|
