| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A beautifully designed website builder with integrated e-commerce features for selling products and services online. |
| Pricing |
Paid (Custom pricing) |
Subscription ($27-$65/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Designer templates
- Built-in SEO
- Inventory management
- Shipping tools
- Abandoned cart recovery
- Email campaigns
- Social selling
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Stunning design templates
- Easy to use
- All-in-one platform
- Good for creatives
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited payment gateways
- Fewer third-party integrations
- Transaction fees on lower plan
|
