| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A reviews and loyalty platform for e-commerce brands with photo and video reviews, NPS, and community Q&A. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$149/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product reviews
- Photo and video reviews
- NPS surveys
- Community Q&A
- Loyalty program
- Checkout reviews
- Google Shopping integration
- AI sentiment
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable pricing
- Photo and video reviews
- Good Shopify integration
- AI-powered insights
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited on free plan
- Loyalty costs extra
- Fewer features than Yotpo
- Support limited on lower tiers
|
