| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A link-in-bio store for creators to sell digital products, courses, and bookings directly from social media. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Link-in-bio store
- Digital product sales
- Course hosting
- Booking calendar
- Email collection
- Sales funnels
- Analytics
- Payment processing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Optimized for social selling
- Very easy setup
- Good for creators
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited customization
- Basic features
- Not for large catalogs
- Newer platform
|
