| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An Atlassian status communication platform for keeping users informed about system availability and incidents. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$1499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Status page
- Incident communication
- Component status
- Scheduled maintenance
- Email and SMS notifications
- API
- Custom domain
- Third-party integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to set up
- Good incident communication
- Atlassian integration
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive higher tiers
- Limited customization
- Basic design
- Notification costs extra
|
