| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An interactive knowledge base and self-service platform with step-by-step guides and decision trees for customer support. |
| Pricing |
Paid (Custom pricing) |
Subscription ($99-$199/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Interactive guides
- Decision trees
- Knowledge base
- Chatbot widget
- Analytics
- Segmentation
- Multi-language
- In-app help
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Interactive guides unique
- Good self-service
- Decision tree builder
- Multi-language
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Niche use case
- Smaller user base
- Limited integrations
|
